Symbolic branding.
When all is said and done, all that remains is the brand. Mr Wu of Really Spots chose the name of his company because it symbolized a solid foundation with true values and principles. Instant progress overnight is unrealistic, Wu believes in an incremental process towards success. “As an entrepreneur, naming my enterprise “Champion Athletics” will pigeon-holding my enterprise in one sector. The “Really” name is very transferrable to other business and industries i.e. hotels, universities. e.t.c…the philosophy allows Really to unite different kinds of businesses. For example, given the name “Champion Athletic” I would have bounded my business to just the sporting industry. The name “Really” essentially provides an over arcing value and principle system that can be readily applied to any form / kind of business. Our business development is posited on humility, reality and values. We should not have principles and approaches similar to the stock market where you have volatile rises and falls - that is not a sustainable strategy.
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