Competing as underdogs

Competing as underdogs
As underdogs in global markets, Chinese innovators often had to adjust their game plans to compete with incumbents or larger rivals. Nick Yang, serial entrepreneur elaborated that the idea behind his first company, NASDAQ-listed Kong.Net, was to bypassing the operator and go directly to the customer. “As wireless value-added service provider, Kong.Net make things like ring tones, logos mobile games. And we are one of the two largest companies in China in this space. What we do in Kong.net was that mobile phone users which has phones that are browser embedded will log on to the portal. For Kong.Net, the customer is the operator (This is akin to the OEM model)” Nick Yang, after receiving fame and fortune from his first two startups, including NASDAQ-listed Kongzhong, decided to start another company to achieve something he felt passionate about: the mobile search engine. Nick is aware of the difficulties he may encounter, especially against China's major search engines Baidu and Google, but he is extraordinarily optimistic about his eventual success. As people depend more on their mobile devices, a more effective means of search and problem solving will be required – Nick believes that Wukong is the answer